Advocacy. Education. Networking.
Tourism is big business in Alabama and the Alabama Travel Council is the private sector voice for the industry. We bring attractions, accommodations, destination marketing organizations and our multitude of travel-related businesses, along with public sector leadership, together to support and grow out industry.
Twenty-eight million tourists spent a record $16.8 billion while vacationing in Alabama in 2019 and for the first time, guests paid more than one billion dollars in taxes to state and local governments.
The travel and hospitality industry employs more than 200,000 workers with 140,705 direct jobs and 67,918 indirect jobs. The Alabama Travel Council supports the businesses and the people powering this important economic sector. Won’t you join us?